Wyboston Lakes Resort creates solution to enable events for more than 30 people despite Covid restrictions


28 Oct 2020

Hybrid Events (40)

Wyboston Lakes Resort has come up with a solution to deliver large scale conferences and training courses when Covid-19 restrictions allow no more than 30 people in a meeting room.

The solution is Hybrid Events, combining a live and virtual event, using specially created technology that has been designed to allow event organisers to create all the elements of a successful live conference or event, including the traditional one-to one chats and networking.

The Bedfordshire conference, events and training centre has partnered with Maddison Media, one of the UK’s leading suppliers of staged events, to launch its virtual events platform. It has a vast range of interactive functions that seamlessly integrate those who are taking part virtually with those who are at the venue to ensure that speakers and delegates can make the most of the event from the content to networking opportunities

There are three new hybrid event packages on offer which will enable organisers to book face-to-face events at the Resort’s spacious, modern and Covid-compliant venues while also engaging a larger audience online.

Louisa Watson, director of marketing at Wyboston Lakes Resort, said: “With current restrictions around large events, Hybrid Events makes them possible, bringing teams, clients and suppliers together. We wanted to create a solution that not only replicates but enhances the event experience. We can run a variety of events in a seamless hybrid format offering a bespoke service that always delivers results.

“Hybrid events are perfect for today because they are safe, infinitely flexible, enhance green credentials by reducing travel, reduce risk and help to keep costs under control – just what organisations need now as they maintain communication and engagement through events ”

Wyboston Lakes Resort is recognised as a Covid-secure venue following recent accreditations from three prestigious organisations for health, hygiene and safety standards, which have become paramount following Covid-19. Certifications include the AIM Secure Accreditation from the Meetings Industry Association, the ‘Safe, Clean and Legal’ badge from Quality in Tourism and the AA COVID-19 Confident scheme.

Lee Francis, managing director of Maddison Media said: “Being asked to work with one of the UK’s leading conference venues has been an absolute dream and has most definitely enhanced our company profile.

“Wyboston Lakes Resort is renowned for its quality, service and technical excellence, so a perfect synergy with Maddison Media.

“We believe Hybrid and Virtual events will be with us for some time so the solution we have developed in conjunction with Wyboston Lakes Resort is unrivalled within the industry, and we are looking forward to a successful relationship.”