''Alone we can do so little, together, we can do so much.'' (Helen Keller)
The more you get to know us, the more you'll realise just how much our team cares about you and your event. But who are we? This page gives you an insight into the people on the other end of the phone, booking your showround, and helping plan and execute your next event...
Your Support Team
Wyboston Lakes Training & Events
Chief Commercial Officer
I joined Wyboston Lakes in April 2018 and currently serve as Chief Commercial Officer. As a board director, I lead the business and commercial development strategy, overseeing our conference & training venues, contracted space, and serviced offices. Prior to this, I worked with Compass Group across a portfolio of large residential conference venues. Before that, I was Head of Sales & Marketing at Yarnfield Park. I also spent nearly a decade with the NEC Group in a variety of roles, including Senior Account Director and Head of Conference Sales at The International Convention Centre. I am also proud to serve as a member of the Advisory Group for Venues of Excellence.
richards@wybostonlakes.co.uk View Linkedin ProfileRichard Smith
Chief Commercial Officer
Wyboston Lakes Resort
Head of Business Development
I have worked in the events industry for the past 18 years covering all areas from operations to event management and sales. It is 5 years since I joined the team at Wyboston Lakes as Business Development Manager. I am primarily responsible for our relationships with agents and also the association, professional services and automotive sectors. I love the variety that this offers, from going out on the road making new contacts to nurturing our relationships with our valued long-standing clients and agents.
samm@wybostonlakes.co.uk View Linkedin ProfileSamantha Martin
Head of Business Development
Wyboston Lakes Training & Events
Head Of Commercial Development
I truly enjoy my time in the hospitality industry, and have been at Wyboston Lakes Resort since January 2019. The ability to offer space that can grow and adapt to meet clients needs ensures we can provide sustainable solutions and develop our relationships. I worked at the NEC group for 10 years, following which I ran my own consultancy business working with a range of venues.
suej@wybostonlakes.co.uk View Linkedin ProfileSue Jenkins
Head Of Commercial Development
Wyboston Lakes Training & Events
Business Development Manager
With over 15 years of experience in the hospitality industry, I joined Wyboston Lakes Resort in 2017 and have never looked back. Being part of this family run business truly feels like coming home. The supportive culture, shared values, and passion for exceptional service make it an incredible place to work. In my role, I focus on developing new business across a variety of sectors, helping clients discover how our unique resort can meet their conference, meeting, and event needs. Every day brings new opportunities to connect with people and build lasting relationships; it’s one of the many reasons I love what I do. Away from work, I enjoy travelling and exploring the world with my little family. Zanzibar is my all-time favourite destination. Its beauty and tranquillity hold a special place in my heart.
RosieA@Wybostonlakes.co.uk View Linkedin ProfileRosie Ackerman
Business Development Manager
Wyboston Lakes Resort
Business Development Sales Executive
Having been in the hospitality industry for nearly 10 years, I started my career on reception, then moved into the world of corporate travel then finally into sales in hospitality. Having only recently started at Wyboston Lakes Resort as a Business Development Sales Executive, I can say that I am thoroughly enjoying my role & I have learnt a lot in my short time! I enjoy how flexible the role is and allows me to meet new people & create new relations and to help promote this incredible Resort. Outside of work I enjoy catching up friends, playing badminton & reading a good book.
raouf.shah@wybostonlakes.co.uk View Linkedin ProfileRaouf Shah
Business Development Sales Executive
Wyboston Lakes Resort
Business Development Manager
I’ve been part of the hospitality sector since 2017, beginning my career in corporate golf sales. It wasn’t long before I found my way into the exciting world of meetings and events, where I’ve truly found my passion. I bring strong experience in Business Development, having previously worked in a similar role at another respected venue. Building relationships, identifying new opportunities, and helping clients bring their event visions to life are what drive me in my role. I joined Wyboston Lakes in June 2025 and have loved being part of a forward-thinking and supportive team. Without a doubt, my favourite part of the job is being out and about—attending industry events and networking with peers across the sector. It’s where I thrive and where the most meaningful connections are made. Outside of work, I’m a proud father and husband. I’m also a passionate football fan and a season ticket holder at my beloved Wrexham FC!
Dan.mcdonald@wybostonlakes.co.uk View Linkedin ProfileDan McDonald
Business Development Manager
Wyboston Lakes Resort
Head of Meetings and Events
With over 12 years’ experience in planning and delivering events, I'm passionate about generating revenue and bringing people together through events. My career started at English Heritage delivering large-scale public events - including jousts and battles – and I know a thing or two about what it takes to deliver outstanding customer service and unique experiences.
lydia.tickner@wybostonlakes.co.uk View Linkedin ProfileLydia Tickner
Head of Meetings and Events
Wyboston Lakes Training & Events
Senior Meeting and Event Planner
My career in the hospitality industry began 18 years ago at Park Inn Heathrow, and during my time I was part of the pre-opening team for the landmark hotel, Hilton Terminal 5. I have always dealt with large events up to 1170, with a variety of major corporate companies including IBM, Astellas and more. I get great self satisfaction with planning clients events and seeing them through to the end with successful results.
debbiep@wybostonlakes.co.uk View Linkedin ProfileDebbie Perera
Senior Meeting and Event Planner
Wyboston Lakes Resort
Assistant Meeting and Events Manager
I have been in the travel and tourism industry since leaving college at aged 18, I found what I love to do (which is in the Meeting and Events Department) and despite a blip during the Covid Pandemic, I do not foresee myself ever doing anything else! I have lots of interests and when my two beautiful children allow me to, I enjoy playing Pokémon Go in my spare time, PS I also love Buffy (The Vampire Slayer)!
alexa@wybostonlakes.co.uk View Linkedin ProfileAlexandra Ally
Assistant Meeting and Events Manager
Wyboston Lakes Resort
Senior Event Planner
I’ve been working in hospitality since the age of 16 in roles ranging from F&B to reception but have realised, that I have a passion for events and planning. When I’m not in the office you’ll find me at the theatre or enjoying Disney films! I’m a massive animal lover and will always be up for puppy cuddles.
emmap@wybostonlakes.co.uk View Linkedin ProfileEmma Parrott
Senior Event Planner
Wyboston Lakes Resort
Event Planner
I have worked at Wyboston Lakes for 5 years, having started in the Reservations team and recently moved to Meeting and Events. I am originally from Portugal but have lived in different places like Barcelona, Malta, Dubai and England for the past 12 years. I have a Tourism degree and have always worked in hospitality. Outside of work I like reading and looking after other people’s dogs, I can’t wait to have my own dog in the near future.
JoanaD@wybostonlakes.co.uk View Linkedin ProfileJoana David
Event Planner
Wyboston Lakes Training & Events
Senior Meeting and Event Planner
Having been in the hospitality industry for 11 years, I joined Wyboston Lakes Resort in June of 2019. My career began on reception, and from there I worked for Holiday Inn as a Meeting and Events Co-ordinator for 7 years. The main thing I enjoy is working closely with clients and seeing their vision for an event come to life.
lucys@wybostonlakes.co.uk View Linkedin ProfileLucy Lee
Senior Meeting and Event Planner
Wyboston Lakes Resort
Senior Event Planner
I joined Wyboston Lakes at the end of 2024 and have been in the events and hospitality industry for five years. I’ve worked on a diverse range of events from corporate and private functions to specialist and outdoor occasions, and much more My passion lies in turning clients’ visions into reality - bring their ideas to life, meeting new people, getting creative, and seeing everything come together is what I enjoy most about what I do. When I’m not working, you’ll usually find me spending time with friends and family, exploring new places, and making memories that last a lifetime.
harriet.claypole@wybostonlakes.co.uk View Linkedin ProfileHarriet Claypole
Senior Event Planner
Wyboston Lakes Resort
Event Planner
I've always had a passion for hospitality, which led me to a degree in Hospitality Management and gain experience in a variety of roles including front of house, wedding planning, and working as a butler. I thoroughly enjoy being part of the Meetings and Events team at Wyboston Lakes – the fast pace, variety, and the chance to work alongside such a supportive and committed team make every day rewarding. Outside of work, I’m usually out exploring with my puppy or browsing for my next holiday.
Samantha.surrell@wybostonlakes.co.uk View Linkedin ProfileSamantha Surrell
Event Planner
Who's There On The Day?
Your event is planned, and you and your delegates are looking forward to it, but who from our team will be there on the day to ensure everything runs as planned?
Your Support Team
Wyboston Lakes Training & Events
Operations Director
I fell into the hospitality industry through my parents in the late 90’s and never looked back. Starting out as a silver service waiter for Hilton before I completed a 5-year hotel graduate program through Marriott Hotels. Shortly after completing that I moved abroad for 8 years to work for Princess Cruises where I progressed up to the role of Snr Administration Officer. In 2012 I came back to the UK and started working for Wyboston Lakes. I have overseen the development of the two conference centres as Director of Operations for the past 3 years. In 2019 I also joined IACC’s European board.
simonm@wybostonlakes.co.uk View Linkedin ProfileSimon McMahon
Operations Director
Wyboston Lakes Training & Events
Resort Executive Chef
After spending 26 years with Wyboston Lakes I have a wealth of knowledge across both of our training & event venues. I have worked in all the restaurants, from our Mediterranean inspired Olive Restaurant to our Cricket Kitchen at The Willows with its modern style restaurant & plentiful themed dinner evenings. A favourite challenge of mine is to create menus for bespoke events with specific requirements these include the most up to date trends and fulfil dietary challenges that our guests may face. Successfully providing guests with varied worldwide cuisine & creating eating experiences.
GlennC@wybostonlakes.co.uk View Linkedin ProfileGlenn Corby
Resort Executive Chef
The Willows Training Centre
Willows Venue Manager
I’ve been with Wyboston for 11 years, and have over 15 years experience in events, I love working in a forever changing environment. Outside of work I enjoy playing golf at a beginner level, a normal round takes double the time with me! My go to way to unwind after a long day is to get lost in the woods with my 2 dogs.
JoshS@wybostonlakes.co.uk View Linkedin ProfileJosh Spence
Willows Venue Manager
Drift Inn
Drift Inn General Manager
I’ve been in the hospitality industry since I was 16. After leaving university I worked at Jurys Inn Hotels across the UK, progressing to Operations Manager, before developing my knowledge further with other brands. I’ve been with Wyboston Lakes since December 2018, starting as Operations Manager before progressing to the role of Hotel Manager in our Waterfront Hotel, Spa and Golf in May 2022. I love the hospitality industry and want to share this passion to make a fun and modern hotel for our team as well as our guests.
dales@wybostonlakes.co.uk View Linkedin ProfileDale Shaw
Drift Inn General Manager
The Woodlands Event Centre
Woodlands Venue Manager
Coming from a family that have worked in the hospitality and leisure industry it is always an area that I have been passionate about. I started working as a waitress in a hotel whilst getting my degree and when graduated, was lucky enough to work abroad for a number of years across different regions of Europe. When coming home I worked my way up to Front of House Manager for an independent hotel in an amazing Grade 2 listed building in Stafford. After moving south I stuck with the leisure industry and developed my way up to Head of Food and Beverage. I joined the Wyboston family in March 2022 and have not looked back since. I could not be happier to work with such a brilliant team.
catherineg@wybostonlakes.co.uk View Linkedin ProfileCatherine Guillaume
Woodlands Venue Manager
The Waterfront Hotel
Drift Inn Operations Manager
I have worked for Wyboston Lakes since I was 16 years old. Now, 18 years on I’m proud to be part of the furniture! All those years and I continue being excited for our future! I love the hospitality industry and I love Wyboston Lakes for allowing me to deliver my passion. The investment in my own development continues to this day and I look forward to the next 18 years!
rickiek@wybostonlakes.co.uk View Linkedin ProfileRickie Kitt
Drift Inn Operations Manager
