Louisa Watson, Director of Marketing at Wyboston Lakes Resort has been appointed as a venue sector advisor to the Board of HBAA, the association for the meetings, events and accommodation industry.
She will represent the depth and breadth of the HBAA’s venue community and influence the HBAA’s board strategy and activities.
In this new voluntary role, which is additional to her existing position at Wyboston Lakes Resort, Louisa Watson will drive engagement within the HBAA’s venue community and deliver relevant content and support aligned to the sector’s needs, and complementary to the needs of the association’s agency members.
Callum McLean, HBAA Membership Director and Director of Business Partnerships at Capita Travel and Events, commented: “Louisa is highly experienced and well respected and will be a fantastic leader to support our #HBAAfuturefit vision to meet the new challenges we are all facing.”
Reflecting on the new role, Watson said: “Having been personally involved with the HBAA for six years and previously held roles as Marketing Committee Chair, Venue Chair for two years and more recently Sustainability Chair, I am delighted to have been appointed to this role at such a challenging and pivotal time for the venue community. I am focused on adding value and bringing support to HBAA members in the ways they need it most as they return to business."