34055.500000000

Perpetual Growth And Continued Investment...

Since we opened our doors in 1983, the resort has adapted and evolved as needed to ensure our clients are happy. As we take a look at a timeline of events, there are some exciting opportunities ahead.

a boat towing a person on a tube on water

1983

The 350 acre Wyboston Lakes site with a golf course was purchased by Potton Developments Ltd.

four people talking outside a brick building

1985

The golf course was enhanced by the construction of a new club house and shop - a leading 'pay and play' golf course.

1986

Construction of 'The Birches' - a 38 bedroom hotel, using the volumetric construction method.

aerial view of a large building complex with parked cars

1990

The birth of the Wyboston Lakes Knowledge and Leisure Village with the completion of the construction of The Willows.

1995

Waterfront Centre, a 103 bedroom residential conference and training centre, was built as an open market centre.

1997

Health and Leisure Club completed and open for Wyboston Lakes delegates and public membership.

1998

The Birches Hotel redeveloped and incorporated into a 120 bedroom residential conference and training centre [Robinson Executive Centre]

2000

Potton House, the first serviced offices completed and used by the family business as the head office.

2003

Potton Developments Ltd name changed to Wyboston Lakes Ltd.

four images of building construction and steel framework structures

2004

Additional serviced offices completed using their own innovative Pavilion construction system. Waterfront Restaurant/Bar opened.

2005

The 'Knowledge Centre' completed - a totally new concept in serviced offices.

2007

Investment of more than £30 million in Wyboston Lakes - the largest, single site, privately owned conference centre in northern Europe.

2010

Re-modelled the Waterfront Conference and Training Centre to reflect the change to a hotel.

woman sitting by outdoor pool with water jets

2012

The renovation of both the Executive Centre and Training Centre. Re-brand of Wyboston Lakes propositions. Built a luxury spa.

2013

Launch the Wyboston Lakes Academy. Launched a new website and new branding and won Gold at MIMA in Best Integrated Marketing Category.

2014

The first year of entering The Sunday Times 100 Best Companies to work for and achieved Golf in Aim Assurance.

2016

Refurbishment work began on 103 Hotel bedrooms. Winner in all 3 categories at the Venues of Excellence Chefs Challenge.

man and woman holding award outside office building (1)

2017

Achieved Gold Award with Aim for 3 years. The hotel was re-branded The Waterfront Hotel Spa & Golf.

2018

5th Consecutive year of reaching The Sunday Times top companies to work for and winner of Best UK Management Training Centre at the M&IT Awards. Winner of the Global Chef Challenge at IACC. Refurbishment on the Executive Centre Commenced.

modern lounge with blue sofa wooden table and green plants

2019

£3m investment on the new Woodlands Event Centre Completed. Finalist in The Conference Awards and CHS awards

2020

The Willows Training Centre was transformed, with work commencing during the pandemic.

modern reception area with grey sofa and blue chair
modern lounge with blue panelled wall and grey sofas

2021

In November of 2021 we commenced work on the public areas of The Waterfront Hotel, including reception areas, Spa Bistro, Restaurant and Bar.

2022

The Waterfront Hotel, Spa and Golf refurbishment was completed in early 2022. This meant the public areas, brasserie, spa Bistro were transformed and a brand new CoWorking space was created.

large modern office with white desks and chairs
row of wooden beach huts lit up at dusk

2023

In April 2023, we expanded our ever-growing Experience More offering with the addition of Sandpiper Bay, a stunning new space designed to elevate conferences and training experiences.

 

2024

At the start of 2024, we launched our upgraded driving range with the introduction of Pinseekers, now equipped with state of the art Trackman technology.

As the year drew to a close, we made a significant leap toward sustainability by installing over 3,200 solar panels across the entire resort.

indoor seating area with golf driving range in background
hotel reception desk with neon bedroom check in sign

2025

At the start of 2025, we proudly unveiled The Drift Inn, a reimagined hotel experience born from the transformation of The Waterfront Hotel. The Drift Inn blends contemporary comfort with playful design, offering a relaxed yet vibrant space for both business and leisure guests.

Alongside the new Gravel Pit Brasserie & Bar and Meeting Point conference spaces, this launch reflects our ongoing commitment to innovation, sustainability, and creating exceptional guest experiences at Wyboston Lakes Resort.