The 350 acre Wyboston Lakes site with a golf course was purchased by Potton Developments Ltd.
The golf course was enhanced by the construction of a new club house and shop - a leading 'pay and play' golf course.
Construction of 'The Birches' - a 38 bedroom hotel, using the volumetric construction method.
The birth of the Wyboston Lakes Knowledge and Leisure Village with the completion of the construction of The Willows.
Waterfront Centre, a 103 bedroom residential conference and training centre, was built as an open market centre.
Health and Leisure Club completed and open for Wyboston Lakes delegates and public membership.
The Birches Hotel redeveloped and incorporated into a 120 bedroom residential conference and training centre [Robinson Executive Centre]
Potton House, the first serviced offices completed and used by the family business as the head office.
Potton Developments Ltd name changed to Wyboston Lakes Ltd.
Additional serviced offices completed using their own innovative Pavilion construction system. Waterfront Restaurant/Bar opened.
The 'Knowledge Centre' completed - a totally new concept in serviced offices.
Investment of more than £30 million in Wyboston Lakes - the largest, single site, privately owned conference centre in northern Europe.
Re-modelled the Waterfront Conference and Training Centre to reflect the change to a hotel.
The renovation of both the Executive Centre and Training Centre. Re-brand of Wyboston Lakes propositions. Built a luxury spa.
Launch the Wyboston Lakes Academy. Launched a new website and new branding and won Gold at MIMA in Best Integrated Marketing Category.
The first year of entering The Sunday Times 100 Best Companies to work for and achieved Golf in Aim Assurance.
Refurbishment work began on 103 Hotel bedrooms. Winner in all 3 categories at the Venues of Excellence Chefs Challenge.
Achieved Gold Award with Aim for 3 years. The hotel was re-branded The Waterfront Hotel Spa & Golf.
5th Consecutive year of reaching The Sunday Times top companies to work for and winner of Best UK Management Training Centre at the M&IT Awards. Winner of the Global Chef Challenge at IACC. Refurbishment on the Executive Centre Commenced.
£3m investment on the new Woodlands Event Centre Completed. Finalist in The Conference Awards and CHS awards
<p>The Willows Training Centre was transformed, with work commencing during the pandemic.</p>
<p>In November of 2021 we commenced work on the public areas of The Waterfront Hotel, including reception areas, Spa Bistro, Restaurant and Bar.</p>
<p>The Waterfront Hotel, Spa and Golf refurbishment was completed in early 2022. This meant the public areas, brasserie, spa Bistro were transformed and a brand new CoWorking space was created.</p>
<p>In April 2023, we expanded our ever-growing Experience More offering with the addition of Sandpiper Bay, a stunning new space designed to elevate conferences and training experiences.</p> <p> </p>
<p>At the start of 2024, we launched our upgraded driving range with the introduction of Pinseekers, now equipped with state of the art Trackman technology.</p> <p>As the year drew to a close, we made a significant leap toward sustainability by installing over 3,200 solar panels across the entire resort.</p>
<p data-start="347" data-end="631">At the start of 2025, we proudly unveiled <strong data-start="389" data-end="406">The Drift Inn</strong>, a reimagined hotel experience born from the transformation of The Waterfront Hotel. The Drift Inn blends contemporary comfort with playful design, offering a relaxed yet vibrant space for both business and leisure guests.</p> <p data-start="633" data-end="868">Alongside the new <strong data-start="651" data-end="681">Gravel Pit Brasserie & Bar</strong> and <strong data-start="686" data-end="703">Meeting Point</strong> conference spaces, this launch reflects our ongoing commitment to innovation, sustainability, and creating exceptional guest experiences at Wyboston Lakes Resort.</p>