Coca-Cola Enterprises Ltd. (CCE) manufacture, sell and distribute a wide range of soft drinks across Great Britain, with around 260 million cases produced each year. It sells and delivers soft drinks from Coca-Cola and other brand owners to a range of customers including wholesale suppliers and licensed trade and leisure or workplace operators.
The mid-year briefing for 2010 needed to incorporate specific activities as CCE were a key partner of the 2012 Olympics. For this reason, there was to be:
• A display of historic Olympic torches, including the torch from the 1948 Olympics which is insured for £3 million.
• To demonstrate CCE’s commitment to the environment employees were to be allocated eco-friendly vehicles with a car on display.
• A Powerade drinks dispenser lorry would be present for samples of a new vitamin water product.
The event demanded a venue with tight control and security, adequate space, but also all areas close to hand. Employees needed spaces to relax and the venue needed to be central and easily accessible for all. Lastly, CCE recognised the wide range of activities could be disruptive to others, so the option to hire a venue exclusively was appealing. The Executive Centre was chosen.