Coca-Cola Enterprises Ltd. (CCE) manufacture, sell and distribute a wide range of soft drinks across Great Britain, with around 260 million cases produced each year. It sells and delivers soft drinks from Coca-Cola and other brand owners to a range of customers including wholesale suppliers and licensed trade and leisure or workplace operators.
The mid-year briefing for 2010 needed to incorporate specific activities as CCE were a key partner of the 2012 Olympics. For this reason, there was to be:
• A display of historic Olympic torches, including the torch from the 1948 Olympics which is insured for £3 million.
• To demonstrate CCE’s commitment to the environment employees were to be allocated eco-friendly vehicles with a car on display.
• A Powerade drinks dispenser lorry would be present for samples of a new vitamin water product.